I'd like to donate, where would my money go?

There are lots of ways we use donations, including attending exhibitions, producing literature and maintaining our app. Your donations help fund: 

• Leaflets distributed through hospitals and community settings. Community settings are particularly important as we need to reach parents who aren't accessing antenatal care
• Poster and Banners 
• Our free mobile app that allows parents to keep track of their baby's movements and contact their maternity unit straight from the app. 
• Our website that provides up to date information on baby's movements. This is particularly import as so many websites have incorrect information and these appear high on google searches. We need to appear ahead of these website so people get the right information 
• Wristbands that help parents keep track of baby's movements. Our goal is to be able to distribute these free to parents so they are accessible for all.
• Projects such as our reducing racial inequalities project and rainbow project. Black women are twice as likely to experience a stillbirth than White women so we have a targeted campaign to ensure Black women have access to the information. Our rainbow project helps parents pregnant following a previous loss 
• Community campaigns. Teenagers and people from deprived areas are less likely to access antenatal care for a variety of reasons. We aim to target campaigns in particular areas to ensure everyone has access to the information 
• Social Media. Parenting research found 33% of parents are now heavily reliant on social media for parenting advice, we need to counteract the misinformation shared on social media by influencers and other parents.