I'd like to donate, where would my money go? Expand There are lots of ways we use donations, including attending exhibitions, producing literature and maintaining our app. Your donations help fund: Leaflets distributed through hospitals and community settings. Community settings are particularly important as we need to reach parents who aren't accessing antenatal care Poster and Banners Our free mobile app that allows parents to keep track of their baby's movements and contact their maternity unit straight from the app. Our website that provides up to date information on baby's movements. This is particularly import as so many websites have incorrect information and these appear high on google searches. We need to appear ahead of these website so people get the right information Wristbands that help parents keep track of baby's movements. Our goal is to be able to distribute these free to parents so they are accessible for all. Projects such as our reducing racial inequalities project and rainbow project. Black women are twice as likely to experience a stillbirth than White women so we have a targeted campaign to ensure Black women have access to the information. Our rainbow project helps parents pregnant following a previous loss Community campaigns. Teenagers and people from deprived areas are less likely to access antenatal care for a variety of reasons. We aim to target campaigns in particular areas to ensure everyone has access to the information Social Media. Parenting research found 33% of parents are now heavily reliant on social media for parenting advice, we need to counteract the misinformation shared on social media by influencers and other parents.
Where can I get information on baby's movements? Expand If you have a question that is specific to your pregnancy, it's always best to speak to your midwife who knows you and your baby. If you'd like general advice about your baby's movements in pregnancy, visit our Your Baby's Movements section.
How can I get involved? Expand If you are interested in getting involved, please visit our fundraising page for ideas and support. If you would like to volunteer then please email [email protected] to express your interest. .
Why did you change your name from Count the Kicks? Expand This is an important step for us and reflects feedback we have had over the years from Midwives and healthcare professionals. Some midwives told us that the name felt like it was advocating the Count to 10 method, even though the information we provided was to get to know the baby’s regular pattern of movement. By changing the name we hope to clarify our message and help us to reach more expectant parents with our advice on baby movement. Kicks Count advocates the importance of understanding a baby’s movement patterns during pregnancy and we want to ensure that pregnant women understand our advice clearly. All the information in our leaflets has been written in conjunction with Department of Health, Public Health England, Tommys, Sands and representatives from RCOG and RCM. Our key message is, and always has been, that there is no set number of kicks or movements that expectant parents should expect to feel. The current rate of stillbirth in the UK is 3.9 with 2292 stillbirths in 2025. Kicks Count continues to help reduce stillbirth by raising awareness of baby's movements Our new web address will be kickscount.org.uk although countthekicks.org.uk will continue to redirect to this site indefinitely. This means that any literature or products still in circulation with the old web address will continue to give the most up to date and relevant advice. Our facebook page has also changed over to kicks count.
I'm worried about my baby's movements, what should I do? Expand Contact your maternity unit immediately. Your maternity unit is open 24 hours a day, 7 days a week. If you are away from home you can visit any maternity unit in the UK. Do not put off calling until the next day to see what happens. Do not worry about phoning, it is important for your doctors and midwives to know if your baby’s movements have slowed down or stopped. Do not use any hand-held monitors, dopplers, or phone apps to check your baby’s heartbeat. Even if you detect a heartbeat, this does not mean your baby is well.